Your Knowledge Could Be Earning You A Fortune
Copyright 2002 - Super Profitable Marketing
Are you a frustrated entrepreneur? You have the
desire,
enthusiasm, business skills and passion you will need to
be
a huge success, but there is one major obstacle blocking
your way -- what do you sell?
You are not alone. The top concern of most
budding
entrepreneurs is finding high-profit, easy-to-ship
products
they can market for fast profits. You will be amazed
to
know that you can have your own hot selling product in
days by packaging information you already have.
Want
to know how?
Here are three powerful techniques you can use right
away
to develop your own hot selling product ideas, whether
they
lead to books, reports, newsletters, audios, videos,
workshops, courses or subscription-based web sites.
Successful entrepreneurs such as Yanik Silver, Marlon
Sanders and Corey Rudl have used these techniques,
now you can use them too.
Success Tip #1: Package information about
your
hobby.
Hobbies are rich sources of hot selling information
products.
Why?
· You have intimate knowledge of your
subject matter
· You have a deep understanding of what other
hobbyists
will want to buy - because you want it
too!
· Passion and interest will make this fun,
not work
· Your personal experiences and hands-on
knowledge will
add credibility and value to your
information
· You know your audience. This gives
you a tremendous
advantage positioning your products
· You know how to access your market, because
you are
already there.
· You are committed to this market, because
it´s what
you love to do
There have been many hot selling information products
developed based on this technique including a book on
horses,
an electronic book on gardening, a super successful web
design book and many others.
Why not profit from your fun?
Success Tip #2: Develop a product
based on
your
career knowledge. Ironically, many entrepreneurs
looking
to escape their jobs overlook the fact that they have
gained
substantial knowledge, experience and contacts into their
career space.
It´s not necessarily the market you hate about
your jobs,
but rather the limits current employment places upon you.
Try altering your perception and think as if you are an
expert in your career market. What problems need to be
solved? What do people really want in that market
space?
What types of information did you seek out when you
were employed in this area? Put yourself in the place of
your customers, what would they pay any price for?
Don´t overlook the value of your experience and
knowledge,
no matter how much frustration or anger you may have over
your career. Who knows, perhaps ideas based on your
career market will allow you to one day buy the company
you used to work for.
Success Tip #3: Create Your Own Brand.
Large
corporations do it. Pepsi, Coke, Ford tough, BMW.
You
know these product manufacturers because they have
deployed branding techniques to set them aside from
their competition. So why not brand yourself.
Here are some simple techniques you can use to brand
yourself through information products:
· Break your information into a series of
easily
understood steps
· Develop a label for your series of steps -
the
PROGRESS system for productive
meetings
· Label your system using a catchy phrase
(Ex.
Chicken Soup for the Soul Series)
· Use your own name as label for your
solution.
Good approach if backed by a service you
provide
· Carry your solution through to multiple
information
products. Label solution
applicable to multiple problems
· Market your labeled solution everywhere.
This is your
brand.
Developing your own brand is an incredibly powerful
method
for increasing your credibility, adding value (and profit)
to
your products, assuring long-term success as your brand
spreads virally, and gaining the free publicity that is
such
an important marketing technique to massively growing
your business.
Creating your information products is not difficult if
you stick
with what you know, and apply proven methods for creating
hot selling ideas. There are many techniques you can use
to
develop products that will sell at almost any price, these
3
will get you started right away.